Once you’ve tackled giving your business an amazing, fitting, name you’ll probably be wondering what you should call your products or (services)?
I know this is a common challenge for most entrepreneurs and the solution is often to keep it simple.
As usual, grab a pen and paper for this exercise
Clarifying your delicious offerings
- What does your product/service do?
- What are the main benefits of your offerings?
- If it’s a product, what is is made of and what solution does it provide?
- If it’s a service, what does it promise to deliver?
Be clear on who you are appealing to
- Who is your target market?
- What is your niche?
- How do your potential clients talk? Formal vs. Informal
Local vs. International reach
- Does the name travel well?
- Does it have a different meaning in an international market?
For example, Mitsubishi changed the name of their Mitsubishi Pajero to the Mitsubishi Montero for Spanish speaking markets because “Pajero” is apparently slang for “wanker” in Spanish.
On the flip side, a seemingly unsavory name could work in your favour.
A Thai lady named her cookbook “Cooking with Poo” – her nickname is Poo in Thailand. A poor choice of name you say? This book actually won an award for the oddest book title in 2012 and led an expanded product line including an apron saying “I cooked with Poo and I liked it”
Other important things to consider
- Has someone already used that name?
- Is the name easy to pronounce and spell?
- Does it sound like something else?
- Is it relevant to my target audience?
- Will this be a single product or will it be part of a collection?
- Where will the name appear? On a website? A billboard? T-shirts? etc
If in doubt, go for something descriptive.
Some examples of cool names (from awesome people I work with)
- John Falchetto has his “Tribal Sessions” – single coaching sessions to help entrepreneurs identify, grow and nurture their communities, their “tribes”