Could you be neglecting an important audience when it comes to promoting your business?
I know many entrepreneurs try hard to create a strong social media presence, attempting to develop a presence on every social media channel. They seek out new people to forge everlasting relationships with. Often they successfully create a parallel life to their real one.
Thing is, in doing this they often neglect a really important audience; A network you have spent months, years, or even a lifetime cultivating and nurturing.
I’m talking about friends, family, and all those people you meet on a daily basis.
To help illustrate this I want to introduce you to FRANK.
FRANK is going to help you remember that everyday you need to be hustlin’ and promoting your business to one of the most important audiences you’re already giving love to.
Friends - Do your friends know what you do?
I know a lot of people being afraid to promote their business on their facebook profile for fear of “annoying” their friends.
If you can’t tell your friends about what you do then are they really friends?
You’ve spent a long time nurturing your friendships – make sure they know what you do. Chances are they’ll know someone, who knows someone who needs your services.
Relatives - Sometimes it’s tough explaining to family members what your business does. I know I had an bit of a challenge explaining to some that I work online with clients who I’ve never met in real life, and yes, they pay me.
BUT! Once it was explained to family members they became the perfect walking billboards spreading my message to their networks.
Very often you have to talk about your business in it’s simplest terms when speaking to family which is an invaluable exercise in itself.
Acquaintences - I always say you that when you have your own business you need to be hustlin’ everyday. That means telling everyone what you do. Everyone.
You don’t have to take a small soap box around with you to give your elevator speech to everyone you meet but you can easily drop it into conversation something you are working on, launching, or planning.
Letting your acquaintances know what you do helps keep you top of mind.
Neighbours (and Colleagues) - Neighbours are extremely important if you have a location dependent business. Let them know what you do, they may even offer to help promote any events you may have and spread the word for you.
If your business is currently a side hustle you may want to consider telling your colleagues about what you do – after all you spend a LOT of hours with them and their network is just as valuable as any! (Just be careful you don’t overdo it)
Kids - if you have kids or step-kids you need to tell them what you do. Obviously you need to exercise common sense. I am not teaching my almost 2 year old to say “Marketing Consultant” just yet.
Older children understand that I illustrate for my business and ask me to draw things for them to colour. A client of mine makes beautiful jewelry and older girls love her necklaces and tell their friends about them. If you are in the food industry let your kids, and their friends sample your delights.
So, are you neglecting these important audiences?
Remember FRANK the next time you are out and about.
Tell the world what you do. Shout it LOUD, and shout it PROUD.
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