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Talking about ourselves is a human obsession – until you get into business.
Suddenly it’s “we” even if you are a solopreneur or a freelancer.
This is my site, it’s called Ameena Falchetto because that’s who I am.
It’s just me.
I could have called it the Ameena-F-global conglomerate-of-kick-ass-companies and thrown an Inc. on the end for added effect. But I didn’t because there is no one else.
Just today I received an email from a solopreneur saying “We will get back to you”, perhaps she is going to broach the subject with her cat because there is no one else to qualify the use of the word “we”.
Does “we” make a business seem more legitimate?
Does it create a sense of grandeur whereas “I” seems pitiful and feeble?
Who exactly is the infamous we so many are guilty of referring to?
To be perceived as a huge company is better isn’t it?
Why wouldn’t it be?
Gini Dietrich recently wrote about the pro’s and con’s of large PR agency vs. a Boutique agency explaining how smaller agencies can give the human touch and the transparency that larger agencies can’t.
At the end of the day WE can pass the blame, I means I have to do something about it.
A big company doesn’t mean it’s successful. Ask Enron.
Your neighbour driving the latest big car doesn’t mean he’s making tonnes of cash.
Danny Brown said that it’s up to you, the individual, to decide how you want to be perceived and how big you want to appear but remember big isn’t necessarily better.
How do you refer to yourself?
Do you hide behind an infamous we? If you do, I’d love to know why.
Image source: Justice League by Alex Ross. (DC Comics)