“Should I be giving away free stuff on my blog?” is a question I have recently been getting.
So, should you? Umm no. Could you? Yes.
What? Confused? Read on, I’ll take you through the pros and cons so you can decide what YOU should be doing.
Why should I NOT give away FREE stuff on my blog?
1. Free stuff actually devalues your offering and can limit the future of your online products.
If you plan to sell online resources giving something for free will probably make it harder for you to sell in the future.
Why? Well, you gave it away for free last time, so why should I pay this time?
2. Online isn’t that different to offline – apply the same rules.
Let’s turn the freebie scenario into a real life situation:
You walk into a shop and want to buy a hat.
Does the shop assistant give you a hat, a pair of gloves etc in return for your phone number or email?
No. If you are lucky you might get a tiny piece of candy.
Well, you can walk around the shop, try on all the hats to your heart’s content.
How does that translate into online?
If you are thinking that you need to give away a free eBook in return for someone’s email address you don’t.
Visitors to your site can already see your work – your posts? If that’s not demonstrative enough then you need to rethink your content.
3. Beware of freebie hunters
Raise your hand if you have downloaded FREE eBooks to then automatically click “unsubscribe”? Next question, how many of those eBooks have you actually read?
I know I rarely read these free eBooks, e-courses, etc. – I always have the intention but priority always goes to the material I, umm, paid for. Funny that.
Freebie hunters often seek out free information, apply for free consultations, calls, audits, you name it, they subscribe AND avail! These people are time wasters obsessively collecting various points of view and often have zero intention to buy because they feel that the answer IS out there, somewhere, for free.
Yes, you may get a new subscriber, but not all subscribers are created equal.
SO … that’s it? No freebies? No, I’m not done yet.
Can I give free stuff away on my blog?
At the end of the day it’s YOUR blog.
You can do what you like. If you want to give away free stuff keep in mind the following:
1. Free eBooks and free consultations are not your only option
If you can’t get over the whole idea of letting your work speak for itself to gain subscribers then there are other options.
- PDF checklists
- First chapter of a book
- Planning tool
- Expanded version of existing content
- Simple e-course that leads to a larger paid for programme
- Extra minutes on a call
- Free shipping with your first order
- Be creative … the options are endless!
2. Never assume your readers (customers) are stupid
“The consumer isn’t a moron; she is your wife.” – Ogilvy
When giving away something for free make sure it has value. REAL value.
It doesn’t have to be something huge but it should help solve a problem, or provide a delight. Also, ensure that whatever you do decide to give away is a great example of what YOU can do (and leave them hungry for more!)
Do not give away something on your site that belongs to someone else!
Even if you have their permission, giving away something away that is not yours to give away does nothing to build a potential relationship with someone, nor does it give you the opportunity to showcase your skills and offering.
3. Giving stuff away for FREE should be strategic
I don’t hide the fact that I dislike freebies. I feel that if I have worked hard and produced something of quality and value I should be paid.
So should you.
Now, if you want to give away a free call or eBook make sure you have a plan in place and it’s for a limited time.
Demonstrating your abilities through freebies can really enhance your profile if you put your work in the hands of the right people.
If you are offering free introductory calls for your services make sure you create something that is a complement to your core services and NOT your actual core services. Keep in mind that the freebie should provide generic advice and solutions – if they want customised specific advice for their business they need to pay you.
In addition to this, try to keep this type of freebie to a bare minimum.
Sharing your amazing work with the same people you surround yourself with will NOT help you.
Keeping your freebies scarce will also create more demand for them should you wish to offer them in the future.
Remember, if you don’t ask for money no one will pay you.
YOU have to attach value to your work and time, and well, the rest will happen.
Ok, since I don’t have free things to give you, other than my AWESOME content, infitnite wisdom (and quirky sense of humour) I strongly suggest you get on MY amazing newsletter >>> PINK BOX BELOW and to the right ….
What do you get if you sign up? The odd email with my pearls of marketing wisdom that I don’t share on my blog AND the opportunity to ask me questions (and get a reply) … GO …