48 hours into my Social Media Blackout I was filled with a bizarre mix of creative freedom and curiosity. It was a lot like the school holidays when I was a kid, wondering what everyone was up to and wondering if my friends were thinking of me too.
My inbox showed that there was certainly a level of intrigue surrounding my Social Media Blackout – some even questioned if my business could survive the blackout. My head was spinning, self-doubt creeped in, confusion, panic and a hell of a lot of fear. (Yes, I am human)
Within a week I discovered that I could accomplish all my tasks, and actually finish them in record time without the distractions of social media.
My grand plans for my social media blackout (and what transpired)
I did something I recommend everyone who blogs for business to do – I READ my own blog. I took my own advice and well, the results are quite impressive.
Prior to my blackout I felt I had to do something different with my site and my business. I felt I had to create a digital product and I actually had mapped it all out. Then I stopped and asked myself WHY?
When I couldn’t answer that question without umm-ing and ahh-ing and coming up with the lame reason = cash – the project was shelved and probably never to be revisited.
I evaluated my business and my 3 other businesses. What worked? What didn’t? What did I stand for?
What I realised was that my business wasn’t broken so why the F am I trying to fix it?
Social media “gurus” lead you believe that online business is different.
The next time you hear this RUN. That is complete crap.
Business is business is regardless of where it’s conducted.
A blog is not a business. It’s a tool. Social media is a collection of shiny tools that help you promote your message but it’s a giant worm hole filled with false metrics to lull you into a crazy sense of being loved and rewarded for your efforts. Now, in business the only reward you really want (or should want) is to make money in return for your products or services. If you are looking for unconditional love go pet a dog.
So, instead of trying to create something completely new and utterly reactive I decided to steamline my already delicious offerings. Services have been repackaged and I’ve given this site a facelift to reflect what I stand for.
And no, I didn’t spend a fortune as that really is pointless. My goal is to make money, not spend it.
Changes that are staying
I will not be reinstalling my Twitter and Facebook apps to my phone. The only way I will be able to access social media will be through my browser. As much as I love my virtual peeps they are not welcome to intrude my life unless I invite them in.
Social media will have a place, sometime after lunch – the mornings are too precious for nurturing creativity.
Consuming the thoughts of others (reading blogs) will be reserved for a few hours a week as I leave the office for the day.
I’m not going to kill myself to blog every week – it will happen when I have something mind blowing to share with you.
So, I’m back!
Today, 20th August 2012 this site is the virtual storefront for my business (and it’s no longer a side hustle as I moved away from my holiday rental business that I built with John Falchetto in 2008)
It also happens to my birthday!
Be a darling and give me the best birthday pressie ever and share my new look with the world
More soon xoxo