Why do YOU blog?
Do you blog for show or for dough?
This is a mantra central to the office I share with John Falchetto. You can actually replace the word “blog” with any other word if you want to!
It helps us stay focused on what we are doing, and why.
I receive a lot of emails from my awesome subscribers asking for advice on their online businesses (if you’ve not subscribed GET ON THE LIST NOW – pink box on the right)!
The number one question I ask after I have visited their website is “what do you do?”
Yes, there is a problem.
You need to be 110% clear on whether you blog for show or for dough.
There is nothing wrong with blogging for show – none whatsoever. Go ahead. BUT! If you are an online business using a blog as a marketing tool then you need to print out the image below and put it on your wall.
If you blog for business you need to shout it LOUD and PROUD
I’ve lost count of the people who said they don’t talk about their business on their blog because they are scared of being “too pushy” or “too salesy”.
TIP: You can demonstrate the benefits of your services and/or products without being salesy or pushy by talking about them as if you were talking to a friend.
Also, if you are not advertising you have something to sell, how is your reader meant to know?
Hiding the fact that you have something to sell is hurting your business.
The amount of people doing this is incredible. Hiding your services and/or products is NOT subtle selling – you are missing the point (and the sales).
Blogs are incredibly versatile. Use them to YOUR advantage.
TIP: Make sure you have a list of your services, and yes, include your prices.
Don’t forget that you can use visual aspects such as your header and sidebar as a way to promote your services and/or products.
Ask yourself “How will this help my potential customer” before you hit publish.
Content for content’s sake is a waste of time. You may like writing, you may have varied interests. It’s highly likely that you do have a range of varied interests – do all of them relate to your business? Probably not.
TIP: Ask yourself if your content will help someone become a client. This will help you manage your blog content AND make a huge difference in converting those readers into paying customers.
So, do you blog for show or for dough?
And yes, you can do both, but the most important out of the two will determine your approach (and have a result on your bank balance)
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