Finding your voice online is a really daunting process for most solopreneurs. We all possess unique talents and gifts which we want to share with the world. If you are online because you want to grow your business you need to make sure your voice is heard. Many tell me that they know they'd shine if they could ...
Do you think healers need marketing? Yes, they do, healing is a business, and a lucrative one. Healers are usually solopreneurs with a real clarity of their offering and values. The challenge is getting out there and marketing themselves. Here is a little case study on some work I’ve been doing with Robin Hallett, an…
I am often asked the question “Should I publish my prices online?” My response is always the same. YES! I know many are hesitant to publish their prices online. The fact is online shouldn’t be different to offline. When was the last time you went into a shop and didn’t see the prices displayed? I…
When you blog for business I want to you link with love. When I say “link with love” I mean give credit where it is due. I finally decided to write about a recent event which has been a real eye opener to both myself and my business. I discovered my content and my images…
Could you be neglecting an important audience when it comes to promoting your business? I know many entrepreneurs try hard to create a strong social media presence, attempting to develop a presence on every social media channel. They seek out new people to forge everlasting relationships with. Often they successfully create a parallel life to their…
There will come a point in your life where you will find yourself mixing friends and business. The line between work and play will be blurred, crossed, and could put you in a tricky situation. I personally have crossed this line on more than one occasion. And no, its not always ended in disaster. Here are…
One thing we all need to know as solopreneurs is the art of a creating an accurate budget and forecast for our businesses. It’s easy right? Open excel Enter numbers Create a few basic formulas If desired, add pretty colours. Sit back and marvel at your year end riches. It’s that easy. Well, NO! I’m not…
Unwelcome advice is something we all have received in both our lives, and our businesses. Dealing with this unwelcome advice is a challenge but it is critical to keep focused and keep moving forward. One thing to remember, is that often unwelcome advice comes when you are doing something. When you are doing nothing people…
A common mistake small business owners make is trying to offer something to everyone. It’s a dangerous place to be when you are a solopreneur or a small business owner. You can’t be everything to everyone in life, and the same applies in business. Creating a product and/or service mix that appeals to everyone is,…
One of the biggest challenges an entrepreneur faces is knowing how many services they should offer. Just because you could offer a whole bunch of things doesn’t mean you should. How do you decide how many services to offer? Ask yourself: “Do I want to be a specialist in something or a jack of all…
"Amazing art from talented + brilliant biz owner. Huge thks to Ameena Falchetto!" - Marie Forleo, best-selling author, speaker, online-entrepreneur.
"Ameena has an uncanny ability to mix art with storytelling" - Marcus Sheridan, The Sales Lion
"I am so proud of my Brand Identity Visualization. I really could not wish for anything different" - Brankica Underwood, Blog Like a Star
So good, I married him.
